LNER Summer campaign
In May 2026 I was brought in as the Lead Designer on LNER’s Summer Campaign for McCann London.
I delivered animated social content, interactive digital display ads and some playful campaign posters.
The BRIEF:
Deliver a suite of campaign assets across digital, social and print for LNER’s 2026 Summer Campaign.
LNER’s digital campaign called for some interactive HTML banners as part of it’s rollout.
Using LNER’s summer photography and campaign copy, I worked closely with the project delivery team to craft a broad set of digital display ads, interactive hotspot ads, mobile interstitial ads and HTML banners.
I employed some retouching skills to extend the imagery to make it work over some of the more severe portrait/landscape aspect ratios, and worked closely and extensively with brand guidelines to retain consistency across every deliverable.
Interactive Digital Display Creative
Campaign Posters
After initially only being briefed for digital assets, the LNER team were impressed with how well I worked with the brand, so they asked me to develop some posters that would be positioned in train stations around the UK.
I was asked to explore ways in which we could be expressive with typography and layout to bring each copy line to life.
