Corsa-e

In 2019 I was part of an agency-wide effort that launched Vauxhall’s first fully-electric Corsa.

The film below gives a flavour of how this integrated campaign came together.

The campaign:

Corsa-e was Vauxhall’s most ambitious campaign to date.

The bold and punchy art direction was developed in-house, and I was part of the team of designers who helped roll out the broader campaign vision across every conceivable touchpoint.

This creative was also adapted to roll out the non-electric Corsa, delivering a consistent but distinguishable visual identity to both models.

A truly massive campaign

There’s no easy way to put it - this was an absolutely enormous campaign, and being in the room where it happened was an absolute privilege.

The creative energy around this campaign was huge, and united the entire creative team at McCann MK behind a highly ambitious campaign launch.

My role at the time was to take the established campaign creative and explore how this could be expressed through multiple digital formats including OOH, HTML banners and social, as well as web assets for the Corsa-e section of Vauxhall’s website.

Social

Instant Experience

HTML Banners

To support customer education around the Vauxhall Corsa-e and the Grandland X Hybrid, I designed a knowledge hub section for Vauxhall’s website that enabled a user to explore things like a glossary to understand jargon around EVs and PHEVs (that’s Electric Vehicles and Plug-in Hybrid Electric Vehicles to you and me).